“Use the revenue of a minimum price on alcohol to subsidise non-alcoholic beers in pubs.”
It is difficult to find pubs in Britain that serve non-alcoholic lager and cider. The reason appears to be simple economics, that is, there is insufficient demand for the product.
In these tough economic times, it is the perfect opportunity to economically engineer improved social habits. Treat people to a cheaper, non-alcoholic alternative. Demand will increase. If this demand reaches a critical point, pubs will make it a default position to stock non-alcoholic lager and cider. Over time, socialising with non-alcoholic lager/cider will be normalised.
Individuals and society will win.
The Gandr 